Bollywood sensation Sunny Leone has unveiled her own artificial intelligence (AI) replica becoming the first Indian celebrity to achieve this milestone.
The much-anticipated launch ceremony took place in Mumbai, with Sunny Leone herself gracing the event alongside the co-founders of the AI startup, Toshendra Sharma and Roshendra Sharma. The interactive AI clone, meticulously trained on Sunny's voice and personal data, promises a personalized experience for fans, allowing them to engage in chat or voice calls through Kamoto.AI's platform.
Sunny Leone took to social media to share her excitement, posting a video of her AI clone introducing itself to fans. In her post, she exclaimed, "I can't believe that this is me. Now all of you can call me or chat with me whenever you want!!
However, amidst the celebration of this technological leap, Sunny Leone also voiced concerns about the rising threat of deepfake technology.
I can't believe that this is me 😵😲
— Sunny Leone (@SunnyLeone) January 10, 2024
Now all of you can call me or chat with me whenever you want!!
For more details..check out @KamotoAI and make sure you let me know what did you ask my AI Clone 😘
Call me here: https://t.co/nEQbuMdISR pic.twitter.com/UGwZ2pIwJ7
In an interview with Moneycontrol, she emphasised the need for regulations to address the potential misuse of AI-generated content. "Deepfake is disturbing, as an actress and as a human being. Being able to regulate AI content is necessary."
The actor asserted that she believes in the importance of regulations governing the creation of content, especially concerning personal likenesses, images, or voices. "I think when you are part of a company where you are in charge of the content, in charge of your image and how you want to present it, then it is something else. I do believe that there should be some regulations on how certain content is created, about certain personal likenesses, images, or voices, there should be a certain amount of regulation. And here with this AI, you can control all that," she explained.
Sunny Leone also expressed her eagerness to engage with the AI replicas of other celebrities, stating, "I want to do that for Bachchan Sir (Amitabh Bachchan)!" The launch event hinted at future possibilities of celebrities exploring this novel form of interaction with their fans.