Samsung Unpacked 2025 showcased the future of mobile innovation with the launch of the Galaxy S25 lineup, significant AI upgrades, and a surprise teaser for the Galaxy S25 Edge.
Samsung kicked off this year’s unpacked with its highly anticipated Galaxy devices, unveiling its latest lineup of Galaxy smartphones. While the hardware updates garnered attention, the company's emphasis on AI technology truly stood out.
Here’s a breakdown of the key announcements:
Galaxy S25 series
Samsung unveiled its latest flagship devices: the Galaxy S25, S25+, and S25 Ultra. While the hardware remains familiar, the devices are slimmer and lighter and available in vibrant new colours like Icyblue and Coralred. Powered by the Snapdragon 8 Elite chipset, the S25 lineup boasts a 40% boost in AI performance and significant improvements in gaming and photo processing.
The S25 and S25+ feature 6.2-inch and 6.7-inch displays with slimmer bezels, 120Hz adaptive refresh rates, and upgraded software for enhanced camera capabilities. On the other hand, the batteries come in capacities of 4000mAh and 4900mAh for the Galaxy S25 and S25+, while retaining the fingerprint censor under display (ultrasonic) in all models. The Galaxy Virtual Aperture is a standout addition, providing DSLR-like depth control in the Expert RAW app.
Price of S25 series
- Samsung Galaxy S25 - $799.99
- Samsung Galaxy S25+ - $999.99
Galaxy S25 Ultra
The Galaxy S25 Ultra received a design refresh with rounded edges, a lighter frame of 8.2mm weighing 218g, and improved durability through Corning Gorilla Armour 2. Its 6.9-inch AMOLED display, which is still anti-reflective with slimmer bezels, delivers stunning visuals; this ceramic glass can reportedly withstand head-high drops of 2.2 meters, though real-world results may vary.
While a new 50MP ultrawide sensor enhances landscape and macro photography. Retaining its 200MP main camera and 5,000mAh battery. Samsung Galaxy S25 Ultra is available in four colours: Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Grey, and in 12/256GB, 12/512GB, and 12GB/1TB configurations. Also, the Portrait Studio lets you create personal avatars using AI.
Price of S25 Ultra
- Samsung Galaxy S25 Ultra - $1,299.99
Galaxy S25 Edge
Samsung wrapped up the event with a sneak peek at the Galaxy S25 Edge. This ultra-thin device features just two cameras, and it will be 6.4mm thick. It is set to launch later this year with a price point below the Ultra.
Notable updates
- Best Face Feature: Similar to Google’s Best Take, this feature allows users to swap faces in group photos to ensure everyone looks their best.
- Battery Life: The Galaxy S25 Ultra offers up to 31 hours of movie playback, slightly trailing Apple’s iPhone 16 Pro Max.
- Sustainability Efforts: Samsung introduced a program to recycle cobalt from old batteries into new devices, aligning with its sustainability goals.
- Simpler S Pen: The Galaxy S25 Ultra’s S Pen ditches motion gestures and remote camera shutter functions, returning to a traditional stylus design.
AI Innovation in One UI 7
AI stole the show with groundbreaking features integrated into One UI 7 and Galaxy AI.
Key highlights include:
- Now Brief: Anticipates user needs based on habits and routines.
- AI Select: Suggests actions for on-screen elements, like adding events to calendars.
- Personal Data Engine: Tailored AI experiences stored securely on the device.
- Audio Eraser: Allows detailed control over video audio elements.
Samsung aims to redefine mobile usability with these advanced AI-powered tools.
Google Gemini integration
Samsung has partnered with Google to bring its latest AI assistant, Gemini, to the Galaxy S25 series. A simple tap on the side button activates Gemini, allowing users to multitask seamlessly. For example, you can search for a nearby restaurant and send the details to a friend in one step.
Galaxy S25 owners will also enjoy six months of free access to Google Gemini Advanced, which includes features like image-based queries and cross-app functionality.
Mixed reality & AR innovations
Samsung also provided a brief glimpse of its Project Moohan XR headset, which has similarities to Apple’s Vision Pro and Meta’s discontinued Quest Pro. In partnership with Google, Samsung is also developing AR glasses, though specifics and a release timeline were not disclosed.
Pre-orders
Preorders are now open, with devices shipping on February 7th. Pre-ordering offers extended storage, exclusive colours, trade-ins, and free Google Gemini Advanced.
Samsung Unpacked 2025 highlighted the company’s commitment to innovation, blending cutting-edge AI and hardware advancements.
With the Galaxy S25 lineup and the intriguing S25 Edge, Samsung continues to set new benchmarks in the smartphone industry.
