Pakistan's sports goods industry has marked significant growth in its export sector, with shipments to China increasing by 6.68% to reach $10.7 million in 2024, according to recent trade data. This growth comes as part of enhanced Pakistan-China economic cooperation under the China-Pakistan Economic Corridor (CPEC) framework.
The Special Investment Facilitation Council (SIFC) has played a pivotal role in strengthening the sports manufacturing sector, facilitating international market access and promoting technological advancement in the industry.
Pakistani manufacturers have particularly excelled in producing footballs, basketballs, and volleyballs, which have gained recognition in international markets. The growing popularity of basketball and volleyball in Chinese schools and professional leagues has created new opportunities for Pakistani sports goods manufacturers.
China has emerged as a crucial market for Pakistan's sports equipment, with demand particularly rising for preparation of major sporting events. The integration of Chinese advanced technology and trade networks has contributed to modernizing Pakistan's sports goods manufacturing capabilities.
"The increasing demand from China's expanding sports sector, particularly in educational institutions and professional leagues, has opened new avenues for Pakistani manufacturers," notes the trade report. The collaboration has fostered knowledge exchange and quality improvements in the industry.
The partnership between both nations through CPEC has facilitated easier market access and improved trade logistics, contributing to the steady growth in exports. Pakistani manufacturers have adapted their production standards to meet Chinese market requirements, establishing a stronger foothold in the region's sports equipment sector.
