The world of smartphones in Pakistan is experiencing a seismic shift as taxes imposed by federal authorities on gadgets, including customs duties, sales tax, and withholding tax, take effect.
Samsung, a global leader in smartphone manufacturing, is feeling the heat as its latest Galaxy S23 series becomes increasingly expensive, impacting consumers across the nation.
Taxes increased
The Pakistan Telecommunication Authority (PTA) has recently revised the tax structure for smartphones, leading to higher costs for consumers. These taxes vary based on factors such as a smartphone's value and type, impacting even mid-range devices like the Galaxy A23.
The Samsung Galaxy S23 series, known for its innovative features and cutting-edge technology, is now also affected by this tax hike.
Samsung Galaxy S23 series - impact on prices
The Samsung Galaxy S23, S23+, and S23 Ultra, which have gained immense popularity among Pakistani consumers, have seen significant price adjustments due to these tax revisions.
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Samsung Galaxy S23: The base model, with a price of Rs99,800 (On Passport), now costs Rs 110,500 (On ID Card)
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Samsung Galaxy S23+: The larger sibling in the series, previously priced at Rs127,000 (On Passport), now comes in at Rs145,801 (On ID Card)
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Samsung Galaxy S23 Ultra: The flagship of the series, known for its cutting-edge features, will set you back Rs131,000 (On Passport) or Rs152,424 (On ID Card)
As these new tax rates come into effect, consumers are finding it harder to afford their desired smartphones. Many tech enthusiasts and Samsung fans who were eagerly awaiting the Galaxy S23 series are now reconsidering their purchase decisions due to the increased costs.
