The International Fashion Festival Canada (IFFC) is set to elevate its digital presence with a new partnership with Samaa Digital, Pakistan’s rapidly growing digital media platform.
This collaboration promises to bring a new dimension to digital activation marketing, especially for the highly anticipated largest fashion event in Canada.
Scheduled for October 19, 2024, the IFFC - co-hosted by Absolute Culture and Kactus Digital - promises an extraordinary showcase of international brands and designers from across the globe.
Absolute Culture Communications, renowned for its extensive experience in organizing lifestyle events and television programming, has been a pivotal player in the industry for the past 18 years.
With a track record of managing high-profile international events across South Asia, the Middle East, Europe, and North America, Absolute Culture is well-positioned to elevate this year’s festival.
Mr Omar Qamar - visionary CEO and founder of IFFC - is celebrated for his groundbreaking contributions to the fashion industry. His portfolio includes notable events such as Bridal Couture Week Pakistan, Dubai Fashion Week, and a variety of music concerts and cultural festivals.
In a statement, Muhammad Asim Siddique - General Manager of Samaa Digital - expressed his enthusiasm for the partnership.
“We are committed to strengthening our collaboration with IFFC and ensuring comprehensive coverage across all platforms of Samaa Digital,” Siddique said.