Chery, aiming to solidify its presence in the Pakistani auto market, has made a significant move by announcing a price reduction for its popular crossover SUV, the Tigo 8 Pro.
The news comes as a delightful surprise for car enthusiasts and potential buyers across the country.
In a notification shared by the company, Chery expressed gratitude to its customers for their unwavering support over the past two years, acknowledging them as integral members of the Chery family. To commemorate this milestone and express appreciation, Gandhara Automobiles Limited, the local distributor, has decided to slash the price of the Tigo 8 Pro.
Effective from April 17, 2024, the new price reflects a substantial reduction of Rs 849,000, bringing the cost of the vehicle down from Rs 10.39 million to Rs 9.55 million. This move marks the second attractive offer by Chery within a span of two months, following a similar initiative in February 2024.
Chery's decision to lower the price of the Tigo 8 Pro comes amidst a competitive landscape in the Pakistani automobile sector, with various manufacturers vying for consumer attention. The company's strategic maneuver aims not only to enhance its market position but also to make its vehicles more accessible to a broader segment of the population.
With the successful introduction of crossover SUVs like the Kia Sportage in Pakistan in 2019, the automotive industry has witnessed a surge in similar offerings from local car companies. Chery's Tigo 8 Pro and Tigo 4 Pro variants have gained traction in this dynamic market, offering consumers a blend of style, performance, and affordability.
The announcement of the price cut has generated significant interest and anticipation among car enthusiasts, prompting discussions about the implications of this move for the Pakistani auto market. As potential buyers weigh in on the decision, Chery remains committed to delivering quality vehicles and exceptional value to its customers.