The new season of Coke Studio is scheduled for release on April 14. Coke Studio Season 15, which features 11 original songs, has been recognized by the Ministry of Foreign Affairs as Pakistan's largest cultural export.
The show showcases the diversity of Pakistani culture, languages, genres, and experiences, all of which are rooted in the country's intense love of music.
Under the direction of producer and curator Zulfiqar (Xulfi) Jabbar Khan, every song in Season 15 is a team effort, a narrative intertwined with strands of artistic brilliance and brotherhood.
Together with Coke Studio mainstays Zeeshan Parwez and Kamal Khan, the forthcoming season will carry on the tradition of powerful visual storytelling by some of Pakistan's most progressive directors, such as Awais Gohar, Murtaza Niaz, Jamal Rahman, Zain Peerzada, and Luke Azariah.
"This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity." said Xulfi.
Coca-Cola Pakistan & Afghanistan Region Vice President Volkan Onguc stated, "Coke Studio is etched into the country’s musical DNA. Now a global platform, Coke Studio is set to build on the same legacy of showcasing the incredible talent and artistry of Pakistani musicians to the world."
With more than 24 million members, more than 5 billion views on digital media, and streaming in more than 180 nations, Pakistan's Coke Studio has been recognized for breaking down barriers and promoting culture throughout South Asia, encouraging harmony and a love of common history.
When Coke Studio was first launched in Pakistan in 2008, it featured both well-known and up-and-coming musicians from a variety of genres. It soon attracted a sizable and devoted fan base and developed into an international music franchise.
The first song from Coke Studio Season 15 will be available on April 14.
