Pakistani actress and model Sajal Aly has spoken out against the Lux Style Awards (LSA) 2023 for its distribution process and nominations.
She called it "heartbreaking" that hard-working actors are routinely ignored.
She has also called for the addition of a supporting category for the recognition of technicians and creative staff.
In a series of Instagram stories, Aly wrote, "Award shows are a great way to appreciate art and artists and to encourage us as actors. I request Lux Style Awards and their jury to at least nominate those who have done stellar work. It is greatly disappointing to me as an artist that LSA routinely ignores other artists who are doing great work. For example, Mehwish Hayat who was great in London Nahi Jaunga. Zara Noor Abbas for Badshah Begum and Ushna Shah for Habs. Who exactly are the jury members, do they watch our shows even? Or do they simply choose who is popular? It is one thing to not win an award but to simply be ignored even if you have done great work is heartbreaking to not just one artist but to all."
Sajal Aly also emphasized on the need to recognize the hard work of technicians and creative staff who contribute to productions.
Her comments have resonated with many people in the Pakistani entertainment industry as well as Ushna Shah.