In 2023, Khyber Pakhtunkhwa emerged as a magnet for travelers, welcoming a staggering 17 million tourists to its picturesque landscapes and vibrant locales, as revealed by the Khyber Pakhtunkhwa Department of Tourism's recent report.
The World Bank's Kite Project's 1422 call center meticulously collected data, underscoring the influx of tourists. From January 1 to December 26, 2023, the province witnessed this remarkable surge, hosting 4,554 foreign tourists among the massive count.